The Saskatchewan Media Usage report is the first comprehensive study in over a decade to objectively measure and trend media habits and patterns of Saskatchewan residents. A total of 1,500 consumers were surveyed via our online panel, SaskWatch Research®. Quotas were set by age, gender and region to match the distribution of the Saskatchewan population.
Since 2016, Insightrix has tracked specific use of social media and users’ habits in the course of their social lives online. We’ve continued our series with our 2018 Syndicated Media Habits Study. Avoid cross-tabs that include a small number of Saskatchewan residents, or worse yet, that are grouped in the infamous “prairie region”.
This free report is a part of a larger syndicated research study that is packed with data to provide an accurate and representative snapshot of social media usage over time.
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