Market Research with Credit Unions

Whether your membership organization is interested in competing or differentiating your brand experience from another, increasing and retaining existing members, or measuring brand perceptions, you should consider leveraging insights from your most important segment of all - your members.

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Gain insight on promoting a personalized, member-centric experience for your credit union customer.

There are many ways to intensify membership-building efforts. Still, while most member-driven organizations have established processes for membership growth, these plans often offer little to no benefit without understanding your member and their needs with research.

Learn how member-centric financial institutions can use market research to improve their member experience program: 

  • Identify factors that motivate membership growth
  • Understand why it is essential to invest in your CU members 
  • Learn how to ensure the best possible interaction between your frontline staff and your customer 

    See how we apply qualitative and quantitative methods specific to credit union institutions:

    • Value Propositions & Segmentations
    • Branding, Perception, & Awareness
    • Member Research
    • Employee Engagement
    • Advertising Research
    • Website Usability

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For more information on the work that Insightrix does in this area, email us.