Unlike other qualitative question types, adding video responses to your market research project can build on your insights story.
As an insights agency, we believe it’s vital that research participants receive the best survey experience possible. By empowering participants to tell their own stories in their ways, responses are improved in both quantity and quality.
Adding a video response to your survey can give research deeper context and is an excellent value for increasing engagement, especially when some open-ended questions feel exploratory or long-winded.
Bring Your Research Participants to Life With Qualitative Video Insights
Video research questions allow us to ask participants questions in a way that lets them speak for themselves using open-ended response options.