Qualitative Video Insights

In an age where millions of videos are uploaded by the minute – video research can help tap into consumer behaviours and understand how to partner brand experiences with customer expectations.

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Share powerful customer stories through video research

Unlike other qualitative question types, adding video responses to your market research project can build on your insights story. 

As an insights agency, we believe it’s vital that research participants receive the best survey experience possible. By empowering participants to tell their own stories in their ways, responses are improved in both quantity and quality.

Adding a video response to your survey can give research deeper context and is an excellent value for increasing engagement, especially when some open-ended questions feel exploratory or long-winded.

Bring Your Research Participants to Life With Qualitative Video Insights

  • learn how to engage your participant with meaningful question types
  • learn how video insights can capture the sentiment of your customers
  • explore ways video is used as a form of data collection for market research
  • see how video insights are influential in communicating research results, no matter the audience 

Want to learn how video survey questions can help you?

Video research questions allow us to ask participants questions in a way that lets them speak for themselves using open-ended response options.